|   biggest screwup by bike company's at interbike this year | codi
Oct 21, 2003 5:21 PM | | Sales/marketing 101
Way way to many bikes/frames where black at this show.
if you have a product that is going to be photographed, black is the worst color of all because you cant see it very good in a photo.
Example, all the top motocross racers wear white boots because if they wear black ones they look like they have no legs in most photos, the marketing people know this all to well in about ever biz except biking it would seem (black is the best color for racers and is most popular for people who are not sponsored racers)
Photog guys if there are 2 bikes/products of the same thing, don't take a pic of the black one.
AND Gregg, it would be better to have more pics than just a few that you pick out, guess you thought the bike with the beads was the chit, no one wanted to see that !! , years ago Mtbr just shot and posted tons of pics, with out the company's stupid sales pitch, each day you could see 100s of new pics at the show, now that was daily coverage. |
| re: actually.... | photoBob
Oct 23, 2003 7:23 AM | | It is just bad photography. If you are good and have the right set-up, you can make a black bike look good. Besides, the anisotropic qualities of these painted surfaces will always be challenge to photograph correctly regardless of hue, saturation, or value. The MTBR guys did the best job they could given the circumstances... and lighting is the key to "visualizing" a surface, not color (or value). Besides the "gamma" of the photos was likely not adjusted and frontal lighting has its own (psychologically based) effects on the #D appearance of an object. So, is it really marketing? I KNOW it is not.
PhotoBob. |
| re: actually.... | photoBob
Oct 23, 2003 7:25 AM | | It is just lazy photography. If you are good and have the right set-up, you can make a black bike look good. Besides, the anisotropic qualities of these painted surfaces will always be a challenge to photograph correctly, regardless of hue, saturation, or value. The MTBR guys did the best job they could given the circumstances... and lighting is the key to "visualizing" a surface, not color (or value). Besides the "gamma" of the photos was likely not adjusted and frontal lighting has its own (psychologically based) effects on the 3D appearance of an object. So, is it really marketing? I KNOW it is not.
PhotoBob. |
| well actually.... | codi
Oct 23, 2003 5:32 PM | | It is marketings problem, they are the person who is responsible for getting there product seen, not the press who is trying to take a few hundred pics on a tight time schedule in bad lighting, with people runing thru a booth.
You agreee its not easy, and most interbike web photo people are not prize winning photog's
Sure a photog can take a pic of something that is black, but often at shows or taking action photos, you only get 1 chance at getting a photo, people taking pics at a bike show don't take 100s of pics to get "one" good one like a studio shoot would.
Motocross racers wearing white boots so they look good in photo's is just one example (they cant redo action shoots during a race) and that comes down to the marketing people who work with photogs and magazines, all talking about black boots not working in print (read most of the time)
Honda wants Ricky Carmical (Motocross champ)to be in magizines (on the cover if they can)so they have him wear white boots because they know if he wear's black boots far more of the pics taken of him will not print well so they have far less photos to chose from.
Now is that maketing !! or the 5 guys taking race photo's , problem.
when they do ad shoots they have him wear white boots to, the photog guy has no choice in the matter.
I have looked at more than a few sites with interbike pics this year, and a lot of them had black bikes that you cant hardly even see the frame, to me that is marketing not being pro's, do they even know how hard it is to photo something black?? they should.
Not having Black prodects is maketing 101, with anything where a photo has one shot, or a very short time to take a pics.
and yes MTBR did get better black shots than many sites out there on average, many of them you couldn't even see the frame when they where black (maketings fault/problem)not the photog's |
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